Meet the client brief (P5, U3, M4, U3, D1, U3)

Learning Outcome 4 (U3):Be able to carry out post-production techniques and processes for an original media product to a client brief. 

For my front cover sketches progression:

1) For this first initial design of my front cover I planned on having a very neat and formal foreground as well as wanted to present my original colour scheme of red, white and black. Within this I used very basic tools such as colour change to again represent my colour scheme. I also included a picture of a bar code to help realise my magazine first sketch. To justify the use of my colour scheme gave me a good starting ground to be able to create and slowly work my way up improving my magazine as well as using a simple black background followed this and also connoted a serious tone to the magazine which is Rock based. The way I used the rectangle tool within my magazine was to create a separating gap of white which fits my colour scheme from the masthead and some of the enticers on my strapline. The reason I did this was because I felt it presented a very neat format and was also very clean and well cut to look at when I was in my first stages of making the magazine.
The use of The Holyfont for my masthead was a strong choice at the time as it was a slick and rough font to be used to present rock whiles following my red white and black colour scheme. Also the use of the American captain font for my cover lines makes them stand out well and strong. This all attracts to a vibrant rock scene as it conveys very strong stereotypical rock ideals and colour schemes, therefore links back to the client brief.

2) My second design of my magazine front cover 
Includes some updates that consist of:    

* increasing the size of my masthead
* Adding coverlines 
* Strap line added 
* Price added 

To make these changes I used tools on some of my fonts of my cover lines such as a slight stroke to buffer out my font and make it stand out more As for my masthead I chose to keep it the same as I believed the main font needed to stay original and have no changes at the time. I chose to add a streamline at the bottom of my magazine to entice people to read the online copy of my magazine. I also used a colour balance to brighten up the background as it didn't fit with the colour scheme I was using. (FOR CONTEXT THE BACKGROUND WAS EXAMPLE UNTIL I TOOK MY PHOTOS) The way in which I used a colour balance for my second iteration of my front cover was to give a more textured and darkened feel to my magazine, this applies well to my target audience of rock fans from 18-40 as it appeals to a more masculine viewer base and this would be very vibrant with a rock community based within North London.
The way this meets the client brief is by following a set criteria I gave myself of a clean and smart look conveying with a rock theme and colour scheme. It all consists of original content.

3) For my third draft of my Front cover I had finally taken my pictures for my front cover and therefore implemented it testing a grey background with a slight colour balance to it as well as the use of a cropping tool to cut out my main image's background. I also rearranged the layout of my cover lines and main cover line as I feel that with the change of positioning of my main image the cover lines didn't work in their previous positioning. To justify my magazine cover lines were very messy therefore I wanted to give them room to be clean and neat. I also used several hue's to darken my colour scheme swell as give a more serious tone, however I felt that my background was too dark in the end. The way used my colour balance and hue saturation within this iteration of my magazine front cover was by giving my background a much darker feel to it as I felt it lacked as much seriousness and implementation of a rock feel as I wanted. I used my Hue on my model to darken him swell to also convey a dark and serious tone. The reason I did this is to connote serious rock fans that this is a proper magazine made for my target audience of 18-40 directly. I feel this helps apply to my whole range of audience well. The use of jack wearing a dark shirt also really helps with this as it allows for my main cover line to stand out and really shine on its own. I also added a slight stroke on my coverline's as they felt rough without them. Additionally the colour balance reflects the North London artist and the focus of the North London element as outlined in the brief.




















4) My 4th draft of my front cover changed quite significantly including the addition of a puff, a golden drop shadow to my masthead
and a completely new font being added to my front cover for my main coverline. also changed the grey background to a more textured one to give my front cover more depth swell as brightened my hue saturation slightly to make my magazine look a bit more realistic. To justify this my previous magazine sketch felt unrealistic and also had some bad fonts swell being used which didn't contrast well with each other  therefore I chose to change them to significantly improve what I am doing on my front cover. The way that this meets the clients brief is by providing a much stronger and more suitable style of rock whiles also including a wide range of media techniques such as a puff to entice my target audience and attract them. The use of a unique font known as Awakening and the addition of an extra colour yellow allow'd me to give my main cover line much more attention. The yellow colour also blended all with my colour scheme and gave it its uniqueness. This relates to north London through the use of a more sharp and vibrant font which can relate to factors in north London such as knife crime due to its sharp corners to connote just how serious and relatable these things can be for the target audience which will also 
give them a north London connection they can relate to as people from 18-25 which is part of my target audience face this issue frequently.

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5) This is my final iteration of my Front cover of my magazine. I have decided that the fonts I was using didn't present Rock as strongly as I wanted to and therefore isn't a viable option to be used. Therefore I have changed my masthead font from HolyFont to The Macabre font which is a lot rougher and slicker and presents rock in a strong way. I have also chosen to change my background to a scratchy rough one as it makes my magazine connote Rock significantly more than before. 
I have now chosen to remove the American Captain font from my main cover Line and change it to my HolyFont as I believe it makes it stand out well whiles not standing out above my masthead. I have also added yellow to my colour scheme as I feel it stands out very well in contrast to red and livens up my darker magazine background and front cover.
This presents a North London Rock theme well as there is a strong vibrancy of darker and more serious         
                                                      colours which present Rock well. This all has targeted my target audience well by adding the roughness and powerful colours and fonts to really represent what rock is about and can really apply to people of the ages of 18-40. This overall meets the client brief well as I have provided a high quality, original Front cover for my magazine and included a wide range of Rock themes to connote in a good strong way whiles laying out my cover lines in positions which allow for my normal ones to be seen but also allows my main cover line to really shine by itself whiles also having my main image stand out. The use of the website also links to the online focus that I was required to produce.

MY DOUBLE PAGE SPREAD PROGRESSION  

1) For the initial design of my double page spread I had chosen to have my main image on my left page (page 40) and then on page 41 would be the text for my article. I have used the main image from the front cover sketch as an example of what can work well with my DPS as an example of what I would need from my main image when I take the photos. The use of my rectangle tools also has allowed me to get a good idea of what it would look like to have my article laid out in sections with boxes and I don't think converts with rock very well in this first design but still creates meaning as it attracts a rock based audience and presents good conventions

                                                                        

2) My second iteration of 
my DPS has implemented my fonts and a new background image to merge a black layer. I have also added sample text to my magazine to give myself a good idea of what my magazine will really look like.
I also included what a potential advertisement may potentially look like in my double page spread and where it would be positioned, doing this allowed me to get a good idea of how much working space I had for my article / Q&A. The way this meets the client brief is by providing a strong rock themed double page spread the relates to north london due to its dark and serious colours of red white and black as well as rock in a whole The specific clothing used of my example artist not my actual one in this wears a leather jacket which presents rock well also. This appeals very well to my target audience as it follows a set structure and is neat and rough. By doing this it also has a very strong personality of its own and can represented strongly as a rock magazine.

3) Within this iteration of my DPS I have changed my main image to my artist Jack Tyler 

I have used a drop shadow for my quote from Jack which hasn't been written here as it is example text. I have also used the rectangle shape tool to add a split between the two columns. I have also utilised my colour scheme of red white and black by having the background be a merge of red smoke and blackness. The way the double page spread meets the client brief is by following a strict theme which conveys of using influence of others magazines to see what applies and works well and implementing similarities to my own, this includes the use of very neat fonts such as American captain as it stands out well as well as the very stereotypically rock colour scheme. This has all been used to create a strong representation of my version of a Rock magazine hence the name Rock On!. The use of the drop shadow also reflects the vibrant music scene developing locally.

4) For my final edition of my Double page spread I have chosen to change my fonts of my quote and article name due to it feeling as if it lacks a sense of rock music. I have used a stroke to bring out a rough effect on my quote to give it a unique affect from the rest of the DPS, this makes my artist seem to have his own unique font for him directly. 
I have changed my font of my quote to make it a lot rougher to convey the genre of rock in a more suitable manner, previous fonts used felt to babyish and just not a good representation of rock. By doing this I am meeting the client brief of creating a magazine for my target audience of 18- 40 to be able to attract a wide range of individuals to my magazine. The neat and formal layout of my article also suggests how professional this is meant to really be as well as sizing in fonts to catch the readers eye immediately. To follow on from this the unique font of JACK TYLER is allowing people to identify that font to be what they use to recognise that it is jack who is being talked about and not anyone else. 
The strong posing that Jack is using again also asserts dominance over the article showing one again who is in control. The questioning itself appeals well to my whole target audience by having more specific questions about the past which older people may read and some more casual questions for younger audiences.