Pitch ideas (P4, M3 U21)


Learning Outcome 3 (U21):  Be able to pitch ideas on a proposed media product and respond to questions
(P4 M3 U21)


What I could do to improve 

 . Target audience could be widened  because the current chosen audience is very limited in who I can choose from and widening it will give me more of an audience to work with overall.

 . Potentially change my American captain font as its only in capitals meaning it may stand out too much in contrast against my main font HolyFont. Because of this if I change my font to a more subtle yet good font that stands strong I will make my magazine look better. 

 . Be open to sell in news agents as well as record shops don't limit yourself because if you sell in more shops you are widening your market of who you sell to and in what shops you do that.

 What was good

 . Strong Branding - Speaks out for itself and enables itself to be represented in a strong way of which connotes Rock 

 . Good Demographic - My demographic enables a wide audience by being targeted at 20-40 year olds of both genders 

 . Strong colour scheme to apply to Rock - Red white black applies to rock very strongly as it conveys a dark and serious colour scheme which is what rock is. 

 . Marketing was good - By giving out leaflets to advertise in rock venues and creating sponsorships I am able to market my magazine well and gain incentives to work with my magazine

 . Sponsorships work well with artists being mentioned such as underworld doing this with them entices for artists to work with me because of this I am also promoting my magazine well 

 . Good Distribution around Camden targets market well with branding because of how my magazine is presented to promote and kind of Rock so to be promoting my magazine based around Camden where rock is strong.

 I have understood the feedback to be that I could improve my idea by:

considering my target audience 20-30  (secondary) to 20 - 40  as it has a wider scale of people meaning more availability to consumers. 


 .  Consider my font to a lower case font so I can make my cover lines more subtle because they stand out too much. Doing this would make my headline stand out more.

 . Consider where I sell directly to selling to record shops and newsagents in Camden because doing this will instead of limit myself allow me to expand and promote / sell my magazine more

 . Having good marketing because if I don't then it will be harder to promote and sell my magazine on a mass audience so by having good marketing I can do this well.

 . Distributing well around Camden by selling in Camden market where population is high to be Able to not move whiles distributing my magazine well.

 . Good Sponsorships such as Spotify and Apple Music will allow me to give incentive to artists to sign up for my magazine such as getting their music presented on these platforms.

 . Potential widened target audience as currently my target audience is limiting factors such as distribution and who I sell to so I am changing it from 16-30 to 16 - 40 as by doing this, I am also allowing myself more room to work with who I sell to.














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